FANFLARE

Making sport better through data.

We bring data, real world experience & our leading sponsor brokerage platform together to increase the value of rights & sponsorship deals

Connecting Data.

  • We help you plan your data strategy and architecture to ensure you have a robust setup to grow from. This includes platforming decisions, storage, data engineering, cleaning, structuring and importantly cross-business alignment on what’s needed and why.

  • As trusted partners to Chief Data Officers worldwide, we ensure full ISO 27001 compliance across your data stack and integration layers. This is vital for managing compliance and maintaining trust with commercial partners.

  • Everyone knows data is valuable, but not many activate it properly. We help partners turn data from a costly, storage sucking OPEX to a revenue generating function of the business.

    Our services cover data platforms, CRM, marketing/events activations, advertising and sponsor/partner data exchange + more.

Understanding Fans.

  • We support with events setup and fan activation across physical and digital channels, whether it’s matchday or the off season.

    What makes us unique is we have the capability to properly link up the data across every fan touchpoint so you and your partners can tailor experiences to perfection and squeeze every drop of commercial value out of activations.

  • We store and handle fan data to the highest industry standards and ensure data accessibility for efficient storage and seamless integration potential.

    This gives you flexibility to manage on your own environments or take a managed service approach on our Fanflare platform to keep costs down. Either way, you’re in control.

  • Don’t just treat fans like pieces of data. Our team specialise in commercial activations with fans.

    From large scale events through to intimate, targeted activations, our team help you pull the data, plan the content, commercially align the sponsors, define the value and activate.

Better Experiences.

  • We have delivered websites, live streaming, OTT platforms, digital gaming, NFTs, metaverse activations, virtual advertising, + more.

    In short, we get sport and know how to get the technology working. Whether you are a federation, team, player or influencer, we empower you with the technology, content and commercial structure to monetise effectively.

  • We offer complete flexibility. Whether you require full, end to end technology + managed services or require access to content creators and journalists, we have you covered.

    Our focus is always on creating fast, efficient ways for you to generate content and engage with fans, irrespective of the platform.

    Our AI Agents can also take a lot of the legwork out of your content creation experience so you can spend more time on the value add.

  • We offer full matchday optimisation with data at the heart of it all.

    From organising your data, analysing fan behaviours and connecting their touchpoints, we help you and your commercial partners to develop attribution models and next actions scenarios that allow you to target much more effectively.

    Growing matchday wallet spend physically at the stadium and for those fans engaging from their couch… it’s what we do.

Seamless Workflows.

  • We help you cut operational costs, reduce errors and improve the experiences on fans and your staff through better process.

    Often not the sexiest topic, process inefficiencies cost sports entities billions of dollars a year. In a world of increased profitability regulation, improving your OPEX could make a real difference on and off the pitch.

  • Our AI Agents cover a wide range of areas for our partners. From automated asset creation through to customer services and advanced data modelling, we offer flexible build solutions or full end to end managed services.

    We can deploy onto any tech stack and have full ISO27001 compliance for every deployment. Our managed services also train and upskill your in house teams so you can become self sufficient over time.

  • We help partners restructure their CAPEX and OPEX to create a healthier business.

    Whether you are preparing for M&A or just looking to improve bottom line, our team run thorough analysis, evaluations and modelling on a 1, 3, 5 and 10 year trajectory to create a clear set of actions and scenarios for future profitability and cost out.

    We do this on the sporting side and the commercial side of the business.

Proper Attribution.

  • We put in place all of the key markers to grow your audience and then help you activate with content that sizzles.

    From multi-touch attribution across yours + your partner/sponsor channels and traffic monitoring through to content creation and efficient A/B testing, our support helps you maximise the exposure and commercial value of the audience.

    Data + great content + monetisation = Fanflare.

  • How do you reach new fans and keep them coming back time and time again?

    A lot of the answer lies in the data. We support you in understanding your gaps and growth areas before then optimising your platforms and content delivery.

    We also provide services for partner/sponsor amplification, including ad services, stadium, virtual/digital channels, gaming, NFTs, merchandising, broadcast and media attribution.

  • Often commercial deals struggle to provide robust, data backed attribution and upside to partners.

    We help on both sides, supporting rights holders and sponsors to create deal structures with the right tracking, measurement and value attribution models.

    We also support players in data backed contract negotiations, creating relationships between their performance statistics and their contract value.

    This means both sideds can focus on being successful and less time worrying about the data. We’ve got you covered.

Transactions.

  • We have market scanning models set up to keep track of asset opportunities across a range of sports, markets and territories so we are on the front foot when it comes to fast identification and action.

    By mapping this scanning with your own investment plan and needs, we can quickly identify a suite of buy or sell side targets and swiftly get into detailed analysis, modelling and discussions with the asset(s) in question.

    Our wide network of Private Equity, rights holders and Big 4 Advisory means we are well placed to bring it all together.

  • Our services are wide ranging and vary depending on what’s required. A list of areas are below:

    • Financial Due Diligence

    • Forecast(s) Validation

    • Liquidity Testing

    • Peer Evaluations

    • Asset(s) Grading/Valuation

    • Prescendent Transactions

    • Buyout Modelling

    • Cashflow Analysis

    • PSR Compliance Checks

    • Quality of Earnings

    • Operational Health Checks

    • Staffing Reviews

    • Exit Strategy

    We also support partners in creating materials and datasets to support investment committees and decision making forums.

  • We help facilitate and negotiate high-value deals across sponsorship, media rights, merchandising, and M&A.

    Our work covers:

    • Datasets & Models

    • Scenario Analysis

    • Media Rights Sales

    • Digital Platforming

    • Merchandising

    • Rights & IP

    • Athlete Representation

    • Influencer Contracting

    • Sponsor Identification

    • Sponsor Contracting

    • Sponsor Attribution Value

    • Investment Advisory

    • Investment Diligence

    • Post Deal Activation

    • Exit Strategy

    We also understand that not all partners want every service from one provider so we are flexible and comfortable working with other 3rd parties to deliver in your best interests.